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Global Health Technology Executive
My Time Zone :   Pacific
  $115.00 / hr
Nurse Practitioner (NP) Master of Science in Nursing (MSN) Registered Nurse (RN) Spokesperson Regulatory Affairs Program Development & Evaluation Policy- City, State, National Patient Experience Outpatient Services Nursing Informatics

Professional Knowledge I Can Share

Over 20 years in nursing with a graduate degree in Nursing Administration and an NP Certification from the UC Davis School of Medicine. 17 years of healthcare marketing experience in global technology working with fortune 500 companies and 5 plus years in marketing in top academic medical centers. The combination of these experiences and an ability to work with the entire healthcare continuum give me a comprehensive background for healthcare marketing and business development.

Work Experience

Global Director of Marketing and Business Development

Intel Health and Life Sciences Group – Sales and Marketing Organization

06/2011 to 07/2017

Responsible for the Influencer Sales Group’s business within Intel’s Health and Life Sciences Group (HLS), including marketing strategy and creation of GTM activities and assets for outbound and inbound marketing. Ensure that Intel’s business strategies are aligned with overall healthcare strategy and incorporate Intel solutions and product portfolio; Including channel GTM strategies with ISVs, OEMs and SI’s to create integrated solutions within the sales portfolio.  Intel’s Health and Life Sciences (HLS) Group is a global, virtual, vertical sector organization focused on revolutionizing healthcare and Life Sciences combining deep external sector expertise with technology to deliver Intel-based solutions to match industry needs.

Sr. Program Marketing Manager – Public Sector, Healthcare and Life Sciences

HEWLETT-PACKARD COMPANY

06/2009 to 06/2011

Develop, create and manage successful demand generation programs that produce significant revenue and pipeline into the sales organization. Function as key marketing lead for the State and Local and Healthcare Enterprise Business Sales organization. Manage a team of event managers who support the business. Manage and maintain budget and resources across the organization. Manage major partner alliance marketing programs that successfully produce lead pipeline for both the partner and HP. Drove over $32M in pipeline to sales organization.

Public Sector/Healthcare Sr. Marketing Manager

SUN MICROSYSTEMS FEDERAL, INC.

07/2004 to 05/2009

  • Successfully created, implemented and executed account marketing strategies and tactics for the public sector community, including federal, state and local and healthcare customers.
  • Drove marketing initiatives, including product positioning for the Sun solution set for software, hardware, data center technologies and professional services.
  • Created and managed production of solution briefs, case studies, webinars, customer presentations and live customer events.
  • Developed marketing plans and goals for Federal Sector channel partners.
  • Achieved proven results in database management and improved ROI.
  • Grew database of new potential customers by 70%.
  • Executed executive and business development level marketing activities within the organization.
  • Developed and executed marketing plans that aligned with public sector priorities, stimulus package programs, and customer technology needs.
  • Worked collaboratively with the channel, ISVs and other partners to increase company's revenue goals.
  • Executed successful marketing activities with minimal resources resulting in over $450M in new business opportunities.
  • Developed innovative marketing programs including a system integrator advisory board that involved Sun’s C-level executives that attributed to Sun Federal’s improved understanding of the federal customer and integrator needs
  • Initiated innovative marketing activities.
  • For example, created the “Innovation in Technology Awards – Federal” which is an annual awards program for Sun Federal.
  • Managed customer database and lead generating activities resulting in over $30M into pipeline and over 300 leads per year.

 

AWARDS

  • Hewlett-Packard MVP 2010 Marketing Award – Enterprise Business
  • Quarterly Staff Award – “Creative” quarterly award- 2004 – Sun Microsystems
  • Nominated for Top Support staff for Sun Microsystems Federal Inc.- 2006
  • Nominated for Field Marketing Manager of the year -2006 - Sun Microsystems, Inc.

Contract Consultant

EPOCRATES, INC. & NEOFORMA, INC.

06/2003 to 06/2005

Provided project management, inside sales support and training and domain expertise on product development.

Healthcare Marketing Strategy Consultant

SUN MICROSYSTEMS, INC.

06/2000 to 06/2003

  • Developed the overall market strategy within the healthcare global services division.
  • Developed go-to-market strategic plan and goals for key healthcare initiatives in collaboration with the business development healthcare global team.
  • Developed sales tools, customer presentations, success stories and internal/external website and customer marketing activities for healthcare industry customers and sales executives.
  • Launched healthcare vertical internal and external website.
  • Developed solid demand generation program specific to the healthcare industry.

Director of Marketing – Provider and Health Systems

HEALTHEON/WEBMD

06/1998 to 06/2000

  • Managed all aspects of segment marketing, advertising, branding and positioning for the professional WebMD products that support the e-business strategies for both healthcare providers and healthcare institutions and organizations.
  • Created loyal bases of power users, awareness, demand and utilization.
  • Created unique sell-through processes and new behavior adoption against the market’s technology adoption curve and workflow.
  • Acted as liaison between sales, sales operations, business development and marketing to ensure successful lead generation, sales process, follow-through and business development opportunities.
  • Developed strong relationship with Consumer Marketing team to enable initial global brand development and synergistic marketing activities.
  • Worked closely with Product Strategy and Development to drive tightly focused market-responsive solutions into the healthcare industry and align technologic capabilities with market needs.
  • Brought brand recognition of WebMD to the marketplace.
  • Launched sustainable marketing activities and brought strong domain knowledge of healthcare.
  • Launched new portal for nurses – WebRN.

Clinical Operations Manager – Dept of OB/Gynecology

UNIVERSITY OF CALIFORNIA MEDICAL CENTER/STANFORD

06/1997 to 06/1998

  • Organization resulting from the merger of three premier healthcare institutions: University of California San Francisco Medical Center, Stanford University Medical Center and Lucille Salter Packard Children’s Hospital.
  • Managed operations for a department with $7 million in revenue.
  • Provided analysis of and recommendations for operating plans and budgets.
  • Recruited and trained management staff at the practice sites and supervised a staff of 60 FTE.
  • Managed development of two new clinical sites in Northern California.
  • Successfully managed five clinical sites including support staff and clinical care.

Regional Director of Marketing and Business Development

HOMECARE AND HOSPITAL MANAGEMENT INC.

06/1996 to 06/1997

Developed a go-to-market strategy for sales, business development and regional contracting for the Western region of a nationwide home healthcare company.

  • Executed strong contractual relationships with major payers.
  • Integrated information systems to track clinical outcome data and other resources into the regional home care agencies.
  • Managed care organizations and supervision of regional marketing and sales staff.

Assistant Director of Strategy and Network Development

STANFORD UNIVERSITY MEDICAL CENTER

06/1991 to 06/1995

Developed and implemented a physician liaison sales and outreach program as well as the Stanford Referral Call Center.

  • This teleservice call center enabled consumers and professional staff to facilitate referrals and access clinical services at the Medical Center.
  • This program generated $23M in annual revenue to the medical center.

Achieved 85% improved referring physician satisfaction after using the newly created call center program.

Asst. Director of Program Planning & Marketing

UNIVERSITY OF CALIFORNIA MEDICAL CENTER

06/1988 to 06/1991

  • Developed and implemented the UCSF Physician Liaison Program and Teleservice Center
  • Developed the referring physician telephone consultation service including an information service for both consumers and physicians.
  • Coordinated CME outreach programs and faculty practice satellite clinics in surrounding counties.
  • Created a successful physician access program and call center which brought increased revenue to the organization.

Academic Experience

Masters of Science, Nursing Administration

San Francisco State University

06/1984 to 06/1986

Family Nurse Practitioner Certification, School of Medicine, Department of Family Practice

University of California, Davis

06/1978 to 06/1980

Bachelor of Science in Nursing

State of New York at Brockport

06/1966 to 06/1970

Reviews

Rose     H.    05/2018

My time with Joan was incredibly valuable. She offered insightful answers to my questions based on her unique history across various sectors of the healthcare field. She related to my experience as a nurse and helped me to think critically about my future in health communications/business development. Joan was also kind, supportive and an empathetic listener. I would highly recommend her services to anyone with questions about the next best step in their career.

Mark     W.    05/2018

Joan was organized, extremely informative, and highly experienced. I would definitely work with her again!